Cookie Policy

To change your cookie preferences, click 'Revoke Cookies' in the footer of the website, then refresh the page to update your settings.

We use cookies to enhance your experience on our website. Some cookies are essential for core functionality, while others help us understand how visitors interact with the site, improve usability, and optimise our marketing efforts.

When you first visit our website, a cookie settings banner powered by HubSpot will allow you to choose which types of cookies you accept.

The data collected through these cookies is anonymised unless you provide personal data via a form. We also use browser local storage to remember your preferences between visits.


We currently use the following services that may set cookies:

  • Google Analytics 4 - Used to analyse website traffic and user behaviour. These cookies help us understand which pages are most visited, how visitors move through the site, and how effective our content and campaigns are.
  • Google Tag Manager (GTM) - GTM does not use cookies itself, except when using its Preview and Debug mode, which sets temporary cookies for testing purposes. However, GTM is used to load other tools like Google Analytics and Google Ads, which may set cookies.
  • Google Ads - Used to track conversions and improve the relevance of our advertising campaigns across Google’s platforms. These cookies help measure how users interact with the website after clicking on one of our ads.
  • HubSpot - Supports enhanced user experience with embedded forms, content personalisation, behavioural analytics, and email marketing. HubSpot is also used to manage content and send mailings. HubSpot sets its own cookies to support these features. Their support for GDPR compliance is regularly updated. For more information, see HubSpot’s cookie policy.
  • LinkedIn Insight Tag - Used to monitor the effectiveness of our LinkedIn advertising and understand user behaviour after engaging with LinkedIn campaigns.
  • Meta Pixel (Facebook Pixel) - Tracks how users interact with our site after viewing or clicking on ads from Facebook or Instagram. This helps us improve targeting and measure advertising effectiveness.

Embedded Players

  • YouTube Videos - YouTube may store cookies when videos are embedded on our site, especially if you're signed into a Google account or interact with the video player. These cookies may be used for performance tracking, personalisation, and content recommendations. See YouTube’s privacy policy for more information.
  • Spotify Players - Spotify embeds may set cookies when podcast players are loaded on our site. These may track listening behaviour and user engagement, particularly if you are logged into a Spotify account. For more information, see Spotify’s privacy policy.

If you have accounts with any of the providers listed above, their privacy policies may permit them to associate your visit to our website with your personal profile. Formpipe does not share any personal data with these providers.


If you reject cookies, certain functionality, such as embedded forms, behavioural tracking, and personalised content, may not work as expected. However, YouTube and Spotify content may still play depending on your browser and consent settings.

For further details, please refer to our full Privacy Policy.

You can also contact our Data Protection Officer (DPO) at:
Email: dpo@formpipe.com
Phone Number: +46 76 525 90 83

You can write to:

  • Formpipe Software AB
  • PO Box 231 31
  • 104 35 Stockholm
  • Sweden