Customer Case

Friedman's Home Improvement

With the help of Lasernet, Friedman's Home Improvement improved their customer experience significantly and demonstrated the real business impact Lasernet can have on Dynamics 365 customers.

California home improvement supplier streamlines customer document processes with Lasernet

Friedman’s Home Improvement is a community fixture in Northern California. With four locations throughout the North Bay and North Coast, Friedman’s meets the needs of weekend DIYers, small businesses and professional builders alike, and is committed to providing its customers with unmatched service.

The family-run business faced a challenge in creating customer-facing documents like invoices, picking slips, and barcodes with their Microsoft Dynamics 365 solution. They reached out to Formpipe and were introduced to Lasernet as an affordable and feasible system to be able to improve their customer document processes significantly.

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The Challange

The family-run and locally owned company chose Microsoft Dynamics 365 as the solution to manage all supply chain activities, beginning with point-of-sale (POS) interactions through to warehouse management and accounting. However, creating all customer-facing documents like invoices, picking slips, barcodes, etc. was a real challenge. Friedman’s therefore reached out to Formpipe which presented them to Lasernet. Lasernet is an affordable and feasible system for creating the full-page customer receipts Friedman's needs.

The Solution

“Today, Lasernet is producing all of our customer-facing documents that enable our branding to be consistently maintained across the enterprise,” says Richard Marano, Vice President of Information Technology, at Friedman’s Home Improvement.

“Furthermore, Lasernet plays a vital role in updating our AR Payment Portal, by converting documents to PDF and storing them directly in the database. Suddenly we also faced a critical business need for full-page receipts in our stores.”

Friedman’s has over 700 POS units throughout its organisation and experienced the need for large full-page receipts, instead of the more common sales receipts generated by cash registers.

“We needed our customers to sign for pickups, and the customers needed a proper receipt to go with their goods,” continues Marano.

“Therefore, the Lasernet solution was expanded to also handle POS receipts, as well as signature capturing from the POS stations.”

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The Result

Formpipe was able to propose and execute a solution for a significant customer need. Friedman’s can now create customer-facing documents, customise and adapt as needed, and build PDFs within its database for e-commerce tracking.

Today, customers will always get a full-page receipt that includes their signature when they leave, and can always get a PDF copy by mail, generated by Lasernet.

Anders Terp, Head of Partnerships US, Formpipe adds: "This is another story where Lasernet goes beyond just being a document management solution and shows the real business impact Lasernet can have on Dynamics 365 customers, like Friedman’s.”

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