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<p>Pura Vida Bracelets</p>

Pura Vida Bracelets

With the help of Lasernet from Formpipe, Pura Vida Bracelets modernises its product catalogue and makes subsequent catalogues much easier, with automation and full transparency.

Read more

Pura Vida Bracelets Modernises Product Catalog with Lasernet

Pura Vida Bracelets, which is based in Costa Rica, sells hand-crafted jewellery.

The company also provides sustainable jobs to artisans worldwide and raises awareness for charities through products that give back.

Pura Vida Bracelets was recently acquired by Vera Bradley, which uses Lasernet and is a current customer of Lasernet Distribution, a Formpipe partner. 

The challenge – to create a wholesale catalogue more efficiently

Pura Vida Bracelets needed to be brought into the fold of Vera Bradley's recent e-commerce transformation.

The Pura Vida team was impressed with the Vera Bradley catalogues that are created via Lasernet. They wanted to create a new wholesale catalogue – one that kept the same look and feel as the previous versions they had published but created more efficiently with Lasernet.

Pura Vida's original catalogue creations consisted of largely manual processes. Piecing all of their data together from a spreadsheet with no automation had been timely and laborious. The Lasernet Distribution team was given a tight deadline to create a new catalogue – three to four weeks to create wireframes and data samples, with a deadline of two weeks for development and user testing, but the team was up for the challenge.

The Solution

There were numerous data source changes and multiple layers of sorting to work through in order to meet the customer's deadline, in addition to complex rules for determining which wireframe to use for each product type. The customer was using SharePoint to house the data.

The Lasernet Distribution team used an XML Transformer to get the Excel documents to work cleanly. There were two used for this project, broken down into two phases. Once there was a clean XML, the catalogue could be created. The team then coded the order for each wireframe and manipulated patterns to set the business rules for building the catalogue. The team used a web connection for SharePoint.

The Results

The catalogue was successfully created, and the teams worked together to establish processes for this version and future Pura Vida catalogues.

While a catalogue specifically for wholesale use was the original intent of this project, the Pura Vida team liked the outcome so much with Lasernet that they are now interested in a consumer-direct version. The customer was able to keep the new catalogue on-brand, led by its marketing team.

For the future, the processes established during this project will make subsequent catalogues much easier, with automation and full transparency.