Luxury brands thrive on presentation. From jewellery catalogues to invoices, every customer-facing document must reinforce the same sense of quality and precision that the brand itself represents. Legacy ERP outputs, however, often looked plain and generic, undermining brand perception at critical customer touchpoints.
The Challenge: Inconsistent Document Presentation
Standard ERP outputs offered only basic formatting. Invoices, packing slips, and receipts failed to reflect the premium nature of the brand, and updating designs required coding or external development. Marketing teams had little control, and IT became a bottleneck for even the simplest layout change.
The Lasernet Approach: Controlled Brand Templates
Lasernet introduced a governed design environment that allowed templates to reflect the organisation’s brand identity while maintaining compliance. Logos, fonts, and layouts could be applied consistently across documents, ensuring every customer interaction reinforced the luxury experience. Templates were centrally controlled, allowing marketing and operations teams to collaborate without placing extra burden on IT.
Why It Matters
The benefits are clear:- Brand consistency: every customer document reflects the same premium identity.
- Agility: updates to layouts and branding can be implemented quickly.
- Efficiency: reduced reliance on coding or external development.
Luxury Experience Through Every Output
By aligning documents with brand standards, Lasernet helped transform outputs from bland paperwork into part of the customer experience.
Want to see what Lasernet can do for you? Fill out the form below to learn more or book a demo. Additionally, you can explore our retail solution page or find out more about this use case in a real-world customer environment through our Georg Jensen case study.
